CRM Strategy of Banks

Here are some global banking institutions who have deployed CRM Customer Relationship Management systems, their CRM strategy and their goals.

Source: www.celent.com

Global Banks	CRM Strategy	Goal
Bank of America	Provide service representatives with 360-degree view of customer relationship for corporate and retail banking	Improve customer experience, retention
FleetBoston	Segment customer base into six different groups based on demographics and banking behavior	Attain cross-sell revenues, maximum lifetime value
BNP Paribas	Deploy CRM system across branch network, integrating with central office, link multiple customer databases	Improve customer experience, cross-sell
Societe Generale	Integrate call center, branch, and central office; link 80 banking applications to support unified view of customers	Improve customer experience, support consistent message

Related Websites

Links to other CRM Customer Relationship Management resources.

Information Technology for Banks

Banking Technology - Resource for Banks and Financial Institutions
Online resource on information technology solutions for banks and financial companies. Buyer's guide to banking applications, crm, risk management systems and more.